- To prove that cities have the experience to capitalize on their qualitative and intellectual infrastructure and use these assets to create a sustainable brand image of the city.
- Ensure the development of culture-oriented tourism. Ensure the protection of the natural, cultural and historical values of cities.
- To ensure the economic empowerment of the inhabitants and the economic development of the cities.
•national objectives
- Ensuring the visibility of cities with cultural heritage and tourism values at the national level and turning them into cultural tourism spots.
- Influencing the preferences of domestic tourists with a diversity of alternatives.
- Providing a model for cities with similar routes and common cultural heritage to develop cooperation among them.
- Providing a constant public support to protect the values against possible destruction of the region.
•international objectives
- To ensure that foreign tourists interested in cultural tourism visit and stay in the cities.
- To emphasize the contribution of the Ionian Cities to the world heritage.
- Strengthen international dialogue using the tools of cultural diplomacy.
- To enable international institutions to conduct comprehensive research on the ancient ruins in the regions and contribute to world history.